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Old SEO vs New SEO: Understanding the Evolution of Modern SEO and How to Apply It in 2026
For years, SEO was mostly mechanical: repeat keywords, collect backlinks, add an optimized title, and watch rankings climb.That era is over. Between 2018 and 2026, Google completely reshaped the SEO landscape through massive advancements in natural language processing (BERT, MUM), AI-driven search (SGE), and a stronger focus on user experience (Core Web Vitals, behavioral signals). […]
Transforming a Website into a Conversion Machine: The Proven Methodology of a Senior Digital Strategist
In a digital world where attention spans shrink, acquisition costs rise, and users demand flawless experiences, a website must do far more than “look good.”It must convert predictably, consistently, and profitably. This is where strategy becomes the differentiator. High-performing websites are not the result of luck or aesthetic intuition — they are the result of […]
