Hi, I’m Aymen — ready to boost your digital performance.📲 WhatsApp: +216 23 446 001
Hi there!
I’m Aymen TURKI Digital Growth Partnerfor Ambitious Brands
21+
Years of empowering companies across
Saudi Arabia, UAE, Qatar, Oman, Kuwait, Tunisia, Algeria, Ivory Coast, Mauritania, France, Switzerland, Canada, UK & the US to accelerate visibility, elevate credibility and scale customer acquisition.
"Digital success is not built on clicks or impressions — it is built on vision, trust, and measurable performance."
I help forward-thinking organizations transform their digital presence into a powerful business engine — where every action contributes to growth, influence and long-term value.
I combine with love :
A consulting mindset
Data-driven strategies
A deep understanding of global markets…
…to turn online potential into real revenue impact.
My team at Web First Rank and I deliver the best digital solutions, perfectly tailored to your business and your expectations.
Old SEO vs New SEO: Understanding the Evolution of Modern SEO and How to Apply It in 2026
For years, SEO was mostly mechanical: repeat keywords, collect backlinks, add an optimized title, and watch rankings climb. That era is over.
Between 2018 and 2026, Google completely reshaped the SEO landscape through massive advancements in natural language processing (BERT, MUM), AI-driven search (SGE), and a stronger focus on user experience (Core Web Vitals, behavioral signals).
Today, modern SEO has nothing to do with the SEO we practiced a decade ago. It’s no longer a game of algorithms — it’s a game of intent, quality, depth, and user experience.
As an SEO strategist with 21 years of experience, I’ll break down the real differences between Old SEO and New SEO, with practical examples applied to two sectors I work with daily: Travel and Agritech.
1. From Keyword Density to Contextual Understanding (NLP & Intent)
Old SEO
2–3% keyword density required
Exact-match keywords repeated
Frequency → Ranking
New SEO
Semantic integration
Synonyms, related entities, contextual phrases
User intent prioritized over keywords
Google understands meaning, not repetition
Why It Changed
With BERT, MUM, RankBrain and AI, Google now reads content almost like a human. It understands context, nuance, and searcher expectations.
Practical Example – Travel
Old SEO → Repeat “cheap Tunisia holidays” 10 times. New SEO → Build a semantic topic cluster:
best time to visit Tunisia
different travel styles (family, couple, all-inclusive)
price expectations
weather insights
practical tips
Results (real case – Sunshine Vacances France): +180% organic traffic in 9 months.
Practical Example – Agritech
Old SEO → Force “organic olive oil” repeatedly. New SEO → Add semantic signals:
polyphenols
extraction process
organic certification
olive leaf benefits
terroir & origin story
Results: Multiple featured snippets + higher-intent traffic.
2. From Thin Content to Deep Expert Content
Old SEO
300–500 words
Surface-level information
“Just enough” to index
New SEO
1200–2000+ word in-depth articles
Clear structure (H1–H2–H3), semantic richness
Expertise, data, examples, comparisons
Topical authority across entire categories
Why It Changed
Users demand complete answers. Google rewards depth and expertise.
Example – Travel
Page: Things to do in Djerba
Old SEO → 5 bullet points New SEO →
activities + prices
time estimates
pros/cons
hidden gems
best times to go
itinerary ideas
Impact: Time on page doubled + CTR +32%.
Example – Agritech
Article: Benefits of olive leaf tea
scientific references
dosage & preparation
antioxidant comparison
contraindications
immune system benefits
Impact: Position 0 + strong transactional traffic.
3. From Backlink Quantity to Link Quality & Digital PR
Old SEO
Buy backlinks
Directory links
PBN networks
New SEO
Authoritative, niche-relevant backlinks
Editorial mentions
Brand PR collaborations
Fewer links → more impact
Why It Changed
Google’s SpamBrain & Link Spam Updates target manipulative link practices.
Example – Travel
A single backlink from a French travel magazine → more SEO value than 100 low-quality links.
Example – Agritech
A contextual mention in a nutrition/health portal → immediate lift for queries around antioxidants, polyphenols & health benefits.
4. From Ignoring UX to Making UX a Ranking Factor
Old SEO
Slow websites
Pop-ups everywhere
Heavy scripts
No mobile optimization
New SEO
Core Web Vitals
Fast loading (LCP, FID, CLS)
Mobile-first user journeys
Clean layouts
Accessible design
Conversion optimization
Why It Changed
User behavior metrics directly impact rankings:
pogo-sticking
scroll depth
dwell time
mobile interaction signals
Example – Travel (Mobile-First Travel Bookings)
Site speed: 34 → 82 (mobile) Compression WebP + JS reduction → +22% mobile bookings
SEO became a business acquisition engine — not a ranking contest.
Example – Travel
SEO landing pages optimized for:
human search intent
real customer objections
emotional triggers
→ +38% qualified leads → +26% direct sales
Example – Agritech
Content built around:
storytelling
product science
usage guides
→ Basket value +20% → Conversion rate ×2
6. From Desktop-First to Mobile-First to AI-First SEO
Old SEO
Desktop designed first
Mobile as a “secondary version”
New SEO
80%+ of searches = mobile
Mobile-first indexing
AI-first content architecture for SGE
Conversational search optimization
Structured Q&A content
Example – Travel
SGE favors content that:
adapts to traveler profiles (family, couple, budget)
gives contextual answers
mixes text + practical data
Example – Agritech
Queries like: “Is olive leaf tea good for immunity?”
Content must deliver:
direct answers
scientific reasoning
recommended dosage → Perfect for AI-first ranking.
7. From Algorithm Manipulation to Human-Centered SEO
Old SEO
Tricks
Keyword stuffing
Exact-match anchors
Over-optimization
New SEO
E-E-A-T: Experience, Expertise, Authority, Trust
High-value content
Storytelling
Clear UX
Helpful answers
User satisfaction signals
Why It Changed
Google explicitly announced: “Manipulative SEO does not work anymore.”
Practical Example – Travel
Guides enriched with:
local insights
pricing
real traveler experiences → higher engagement and conversions.
Practical Example – Agritech
Founder authority (Sawssen MRAD) showcased:
background
agritech research
R&D process → massive credibility boost for SEO.
Conclusion: New SEO Rewards Value, Not Tricks
The era of mechanical SEO is over.
Modern SEO is built on: ✔ intention understanding ✔ semantic depth ✔ expert-level content ✔ UX excellence ✔ strategic backlinks ✔ mobile-first & AI-first ✔ conversion-driven optimization ✔ strong brand presence
SEO is no longer a checklist — it is a business growth system.
Brands that embrace New SEO build long-term visibility, better user satisfaction, and the strongest competitive advantage.
“In more than two decades of SEO, I’ve seen one truth stay constant: Google rewards those who focus on humans first. That’s the real future of Search.” — Aymen TURKI
Explore the New SEO tactics and the rise of AI search methods. Ready to improve your SEO? Message me on WhatsApp: +216 23 446 001
The Quickest Way to Deliver Your Message? Make It Visual.
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Image Caption
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A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.
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Why We Don’t Have Technical Interviews for Technical Roles at Buffer.
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Image Caption
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A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.
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